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THIS IS RIDICULOUSLY SIMPLE, PEOPLE!

We have a basic human need to connect, and tribal circles are a great example of where human connections are made. It’s where a storyteller educates, entertains and engages those in the circle. Stay with me here…

With digitalization & innovation, businesses are looking outward to connect faster and cast a wider net. Begs the question,

Who is tending the home fires that your existing customers are sitting around?

The lost opportunity costs for not fully engaging with your existing customer are staggering.

But hey, don’t take my word for it. Gallup research has found that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue and relationship growth compared with the average customer.

This is 6th grade math… What is the lifetime value of your customer?

Here’s where you need to stretch: Being fully engaged isn’t just about talking, or talking louder. Being fully engaged means more of the listening and less of the talking.  Why?  Because listening builds trust, listening builds social equity, listening builds loyalty, most importantly, we learn from listening.

Listening is where the big money is.
We’ll show you how to stand out in a sea of sameness.


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